YVES : APPLE CINNAMON CRUNCH TOUR

SELF-TAUGHT VISUAL COMMUNICATION PROJECT FOR ARTIST YVES'S PARIS CONCERT, AS PART OF HER EUROPEAN TOUR. I DESIGNED AND PRODUCED SEVERAL PROMOTIONAL MATERIALS: INTERACTIVE PHOTOCARDS IN THE FORM OF SCRATCH CARDS ALLOWING FANS TO REVEAL HIDDEN VISUALS AND WIN AN EXCLUSIVE STICKER SET, AS WELL AS A CUSTOM POSTER FOR THE EVENT, ALIGNED WITH THE ARTIST'S VISUAL IDENTITY. THE PROJECT WAS SPONTANEOUSLY SHARED BY THE ARTIST ON INSTAGRAM THE NIGHT BEFORE THE CONCERT, AND THE POSTER LATER APPEARED ON HER INSTAGRAM AND IN HER YOUTUBE VLOG DEDICATED TO THE TOUR. DELIVERABLES: INTERACTIVE PHOTOCARDS · EVENT POSTER · FANZINE COLLABORATION: SARAH (PRODUCT DESIGN)