ENTRE COPINES

A fictional wine brand identity created as a school project, imagining two friends in their thirties who bought and modernized a vineyard in the south of France. The concept challenges the traditional, luxury-focused wine market by creating an authentic and accessible brand for millennials aged 25-35. The visual identity uses hands, wine glasses, and feminine elements to communicate connection and genuine moments shared between friends. The tagline "Le vin des vrais rencontres" (Wine for real connections) captures the brand's mission: making wine approachable and perfect for the moments that matter. This project explores modern, casual wine branding designed to connect with a younger audience through relatable communication and clean design.